Constant Practice

With vintage luxury more sought-after than ever, how does one of the most popular curators separate itself from the pack?

“It’s like looking at art - everyone will have their own opinion and be drawn to something different, so we don’t hope to convey anything in particular, we just like sharing it,” - Jonah Franke-Fuller says of Constant Practice.

Constant Practice is a team that specializes in vintage menswear. Led primarily by Zeke and Jonah Franke-Fuller, the duo’s compiled a luxury collection highlighting utility, material, and function, while also showcasing trendy relics that often make for fun show pieces. Its rotation features designers ranging from Issey Miyake, Burberry Prorsum, and Comme des Garçons to Salomon and Samsonite.

Franke-Fuller states Constant Practice “started as a personal study of menswear: a pursuit of our interest in various designers.”

“There has never been a goal of the curation,” noting Franke-Fuller, stating that the curation changes with Constant Practice’s current interest.“People who followed the store six years ago can probably remember particular looks from Yohji, Cav Empt, or Junya Watanabe. Now we hardly talk about those designers,” recalls Franke-Fuller, adding that one consistent piece in curation is “quality clothing and interesting design.”

To research new additions to its collection, Constant Practice does an initial search of the secondhand market, then looks at shows while reading about available materials. Once an item is found that the team feels confident about, it’ll buy one for examination, followed by several more if impressed. During the search process, “we pick up on various labels associated with different lines and eras. These details are vital to identifying the good from bad, or less good.”

Although vintage and secondhand buying do take up a larger market share amongst millennials and Gen-Z, Constant Practice believes its 729k+ followers on Instagram and 230k+ on TikTok primarily stems from finding “products (that) are so unique, regardless of era,”

A few months ago, the team did one of its first collaborations with British fashion designer Christopher Raeburn, who’s known for repurposing surplus fabrics and garments. The collaboration featured the Raeburn x Constant Practice Silverback Pack: a gorilla-shaped backpack made of waxed cotton in dark olive.

Even with the Silverback Pack’s popular response, Constant Practice isn’t stressed about ramping up more collaborations in the future.

“We aren’t looking to force anything. The collaboration with Raeburn happened very naturally, and he was a wonderful partner to work with. It was probably the best introduction to collaborative projects we could have had,” says Franke-Fuller.

Moving forward, he notes that a strong interest of Constant Practice is to partner with up-and-coming brands and designers that would benefit from the brand’s platform. A few designers that Franke-Fuller said Constant Practice is paying attention to include Bryan Jimenez, Greg Ross, Caleb Flowers, and Alessandro Tondolo.

When we inquired about new practices in sustainability like 3D-printed shoes, Franke-Fuller remarked that it “has some potential. However, we personally are partial to natural fibers, and of those, most notably cotton. The functionality comfort, strength, and aging of cotton are second to none and it’s our favorite material for those reasons. And, it’s biodegradable!”

To wrap up our conversation, we asked Franke-Fuller if they had anything they wanted to add, which he reminded us of the popular Trekkie saying, ‘Live Long and Prosper.’ For Constant Practice, the mantra in the team’s bio of ‘rinse and repeat’ certainly has helped them reach that goal.